Coaching for teams and organizations that want a way of working that actually delivers — and hands-on product development for ideas that need to become something real. Small releases, real users, decisions based on evidence.
Improve how your organization delivers, or build a product with someone who has done both sides of the work.
A way of working that holds up under real deadlines — shaped around how your teams actually operate, not a framework poster on the wall.
From a rough idea to a product people use — discovered, built and released in small steps, on whatever platform the problem calls for.
Big plans built on assumptions are the most expensive way to make a product. Every engagement — coaching or building — follows the same loop: put something real in front of a few customers, learn from it, and only invest further when the evidence says so.
A prototype or thin MVP in the hands of a small group, aimed at the riskiest assumption.
Release early, in small increments, so real usage starts as soon as possible.
Usage data and direct conversations with users — what they do, not only what they say.
Adjust the product, the plan or the process based on what was learned — then loop again.
Invest in growth, infrastructure and teams once the signal is clear — not before.
Catoira Consulting also builds its own products, following the same loop: small groups of early users first, wider release once the feedback earns it.
Live interactive quizzes for corporate workshops and training sessions.
Burn-up charts inside Jira, so teams and stakeholders can see scope and progress in one view.
A mobile app for tracking motorcycle trips.
I'm Pedro. Over 30 years in technology I've worked as a developer, a Scrum Master, an engineering manager and an agile coach. That mix means I can sit with a leadership team to reshape how work flows through an organization, and the next day sit with a developer to get a release out the door.
The people I work with usually need one of two things: a team or organization that wants a clearer, calmer way of delivering, or an idea that needs to become a real product. In both cases my job is the same — help you learn faster than the risk grows.
Tell me a little about your team or your product idea. I'll reply within two business days to find a time for a first conversation.
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